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Apple's 4.0 iPhone: A Look At The Future

Daniel Saad

iPhone's Innovative Method to Target Gen Y

The problem

Proximity focus group results have shown that many people would love to own an Apple iPhone who do not have AT&T service. Apple's iPhone is limited in how many customers can use this mobile device. Apple has yet to announce that the iPhone will be incorporated into other mobile carriers' devices.



Proximity's Social Media Solution / Recommendation

Gen Y is looking for the iPhone to be available to them on the branded most reliable provider, Verizon Wireless. Apple will have two make two kinds of iPhones for AT&T and Verizon, which will produce more revenue for Apple. Apple making the switch to Verizon can target more Gen Y users and can take the title of the best smartphone on the market.



Available now at www.proximity.edu


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